Media Operations & Ad Technology Manager
Company: Gtt Llc
Location: Newark
Posted on: May 9, 2024
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Job Description:
Media Operations & Ad Technology Manager (TEMP)Contract Duration
6 MonthsPay rate up to $76.92/hrJob DescriptionOur client is
seeking a results-oriented manager in its Marketing/Media team.As a
member of the Marketing organization, the Operations Manager leads
all aspects of Media Operations and Ad Technology to identify
improvements, troubleshoot problems, address inefficiencies,
leverage data, and build audiences.You have the ability to drive
innovative thinking to enable business growth and efficient
conversions across our digital ecosystem.Media Operations & Ad
Technology Manager will have direct hands-on ownership of tools as
well as work cross-functionally across Media, Creative, Product,
and Technology.The role requires a passion for results, a
commitment to action, an attitude that anything is possible, and a
relentless focus on the customer.The right candidate will thrive in
a highly entrepreneurial, fast-changing, and collaborative
environment where people are driven, enthusiastic, collaborative,
and not afraid to take risks.Your mission (and ours) is unique and
powerful: fill hearts, minds, and souls with premium audio content
that enables learning and literate entertainment.Job Duties and
Functions:General Ad Operations and Ad Technology (Adobe AAM,
Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O,
etc.)Primary lead for Adobe DTM ad tagging in Javascript for the
U.S. marketplace (All digital) to track conversions, optimize
campaigns, and boost return on investmentUnderstanding concepts of
programmatic media, ad serving, ad serving platforms, ad
trafficking process, attribution models based on impression, click,
IDFA, ADID, etc., basic data security policies/strategies, privacy
regulations (such as CCPA, CPRA, GDPR, and etc.), network sniffing
tools like Charles proxy, and understanding of network
payloads.Understanding of advertising identity space technologies
such as Google customer match, Ramp ID, Trade Desk UUID 2.0, and
others, and device identifiers such as IDFA, IDFV, ADID, etc, and
knowledge of Telecommunication and SKAd network integrations and
reporting.Manage MMP day-to-day operations such as partner
configurations, postback setup, tracker creation and QA, traffic
verification, data exports, etc.Understanding of cookie-less
advertising and cookie consent conceptsUnderstanding of user access
management, SSO implementation, LDAP groups, access tokens,
etc.Media Operations & Ad Technology Manager manages audience
creation/management, server-to-server and API connections such as
CAPI, and offline events sharing.Analyze and troubleshoot technical
issues with ad placement trafficking, campaign delivery, 3rd party
reporting discrepancies, site ad tags, and creative user flow
testingDMP tech setup, infrastructure, cross-device
targeting/reporting, CDPManagement of Data OnboardersSite
troubleshootingSQL, ETL, knowledge of data transfer via S3, and
SFTPDeep linking and DCO conceptsDevelop and oversee quality
assurance process to act as the main point of contact cross
functionally / cross-agency to ensure website tags are correctly
generating relevant traffic and recording conversions accurately
within the overall planManage relationships with external media
vendors and other partners in the media ops and ad tech space (i.e.
agency, attribution partners, etc)Ability to understand and
transform business requirements into actionable tech/product
requirements for feature developmentsBasic
Qualifications:Bachelor's degree in Business, Marketing,
Engineering, or a related field of study5+ years of experience in
media, advertising, or marketing (within the mobile space is a
bonus)Experience implementing brand positioning into Marcomm and
the customer experienceExperience managing a large budget and
forecastingExperience in working with external creative agencies
and internal design teamsStrong analytical skills (spreadsheet
mastery a must, database experience is a bonus)Strong oral and
written communication skillsPreferred Qualifications:MBA or
graduate degreeHave worked at a leading brand company or agency
managing leading brandsProactive and
solutions-orientedEntrepreneurial spirit/ability to try different
things with minimal directionEstablished a track record of
creativity and innovationBenefit:Medical, Vision, and Dental
Insurance Plans401k Retirement FundAbout the Company:Our client is
a company whose entrepreneurial spirit with a team of pioneers and
inventors who are not afraid to disrupt the status quo and apply an
innovative approach to everything they dofrom revolutionizing an
art form to enacting positive change in the cities and countries in
which we operate. As the largest producer of audiobooks in the
world, they are passionate about well-composed words that are
artfully performed. The companys consistent focus on technological
innovation and superior programming has earned them many millions
of habituated subscribers.The companys People Principles celebrate
who they are and where they have been, and guide the way they work
shoulder to shoulder to enhance the lives of their millions of
customers. They reflect and apply to everyone who works with our
clients. The entrepreneurs and operators, the dreamers and the
doers, those who have worked there for 20 years, and those who have
arrived in the past few weeks and months.#gtthcr#LI-GTTby
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Keywords: Gtt Llc, East Brunswick , Media Operations & Ad Technology Manager, IT / Software / Systems , Newark, New Jersey
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