Inbound Lead Optimization, Marketing Process Improvement

Company: Oracle
Location: East Brunswick
Posted on: April 6, 2021

Job Description:

Development of communication programs to promote Oracle's products & services. Integrate advertising into the marketing campaigns. Maintain regular interface within the organization and with external suppliers and agencies. Plan and manage pan-geography corporate and local campaign media plans. Plan, manage and implement corporate and local campaign advertising creative. Use professional concepts, company policies, procedures and own creativity handling local campaigns - and arrange sign off with appropriate management level. Integrate all advertising across the communications mix. Maintain and communicate brand advertising guidelines. Provide support and input when assisting with partner advertising. Manage resources within the terms of project budget. Develop and manage brand communications audit. Measure advertising effectiveness. Job duties are varied and complex utilizing independent judgment. May have project lead role. Five years relevant work experience. A proven track record in advertising across geography, five years experience, within a reputable global agency or major industry leader. *This is a remote/office based position which may be performed anywhere in the United States except for within the state of Colorado.* *Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.* We are in the process of transforming lead management globally to significantly increase efficiency by re-designing processes, technology, reporting, operations and talent development. We're looking for a Marketing Process Improvement leader to drive continuous improvement and lead critical change initiatives across Oracle Marketing. As the*Senior Manager, Marketing Process Improvement*, you will be responsible for developing and executing the*strategy to capture and convert inbound Marketing leads*and optimize the customer experience by increasing direct contact with customers. Working with the Oracle.com team, and solution and field marketing teams, you will recommend and implement innovative solutions to improve business outcomes through an increase in inbound marketing inquiries. You will be part of a passionate, highly collaborative Marketing team and have the opportunity to make a significant business impact working on high-profile, cross-functional projects. *About You* You are a leader, and a team player with experience working with Sales and Marketing, and collaborating with virtual, global teams. A problem solver and idea generator, you have experience identifying root cause issues and opportunities for process improvement through better technology, control systems, training, governance and automation. You have a passion for identifying and rolling out high impact solutions to improve business outcomes*.* *Responsibilities* * Analyze data, people and systems; share findings and collaborate with Sales and Marketing process owners and stakeholders to recommend solutions for increasing Marketing inquiries * Work with Marketing and technology teams to develop and implement future state processes * Identify, share and build upon industry best practices for driving Marketing engagement through every channel * Leverage continuous improvement tools and process engineering principles, including Six Sigma DMAIC and DMADV * Maintain and communicate process related prioritization and leading process optimization working sessions to create business requirements * Provide project updates to the executive leadership team and project stakeholders, highlighting learnings, recommendations, quick wins, points of escalation, areas of risk and mitigation plans * Manage projects from inception to implementation to performance monitoring to ensure successful completion of short and long-term goals * Create and implement change management programs globally * Develop detailed project plans to monitor and track progress * Ensure appropriate controls are in place and track the performance of the solution to ensure the solution provides the desired results and continuously improved the process * Carry out follow-up programs to continuously improve business outcomes * Understand lead management use cases and leverage your knowledge of digital marketing to determine the best solutions for teams driving inbound inquiries * Communicate vision and plans to key stakeholders to drive business impact and influence change * Partner closely within Marketing and Technology teams to ensure technical solutions are ideal for future growth and evolution * Ensure Global Lead Management requirements are included in Oracle.com, digital marketing and technology priorities and roadmaps by collaborating with Marketing partners to undertand their future roadmaps, share business needs and communicate technology requirements * Manage the entire requirements gathering process, including business sign-off, validation, testing, and communication * Combine high level strategic thinking with "roll-up your sleeves to make it happen" mindset * Actively seek and present new and innovative solutions, and provide commentary and rationale on how they will add value to the business *Skills & Qualifications* * Bachelor's degree in computer science, marketing, business, engineering or a related field * 5 years' experience in Marketing or Sales in B2B enterprise and/or software company * Six Sigma Black Belt certification * Similar consulting and advisory industry experience is a plus * Proven expertise leading digital transformation projects, especially web optimization and virtual event platforms * Strategic and technological consulting skills indesigning and enhancing Marketing business processes * Knowledge of digital marketing, marketing automation, customer relationship management systems, and first-hand knowledge of business/lead development teams * Passion for, and experience with, emerging Marketing technologies * Technical and business expertise with integrating different systems in the "Mar-Tech" stack * Demonstrated use of automation, advanced analytics and statistical modeling concepts to drive business outcomes * Experience defining and implementing global approaches to ways of working * Experience leading and working with remote teams * Collaborative personality that thrives in a highly cross functional, cross-cultural environment * Growth mindset * Change agent * Ability to build trust and interact with all levels of the organization * Strong project management skills * Strong analytical and problem-solving skills * Focus on adding value to a fast and performance driven business * Proven experience in stakeholder engagement and complex project management * Strong executive presence, communication, and presentation skills with the ability to influence senior level stakeholders and colleagues * Ability to work in a fast-paced environment and be able to prioritize workload to meet the competing needs of the business /As part of Oracle's employment process candidates will be required to complete a pre-employment screening process, after a conditional offer has been extended./ *Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.* **Job:** **Marketing* **Organization:** **Oracle* **Title:** *Inbound Lead Optimization, Marketing Process Improvement* **Location:** *United States* **Requisition ID:** *21000AL8*

Keywords: Oracle, East Brunswick , Inbound Lead Optimization, Marketing Process Improvement, Advertising , East Brunswick, New Jersey