Senior Manager, Media Strategy
Company: Campbell Soup Company
Location: Camden
Posted on: April 19, 2024
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Job Description:
Since 1869 we've connected people through food they love. Our
history was created by remarkable people, ideas, and innovations.
It serves as inspiration and foundation for our future success.
We're proud to be stewards of amazing brands that people trust. We
foster a culture of belonging where people come first, and
diversity is embraced. And we live our values, always, while
setting the highest standards for performance.Here, you will make a
difference every day. You will be part of a dynamic, collaborative,
and competitive team. You will be supported to build a rewarding
career with opportunities to grow, innovate and inspire. Make
history with us.What role will you play? How will you make history
with Campbell's? Apply today!General SummaryThe Senior Manager,
Media Strategy is responsible for delivering strategic media plans
for multiple brands in the exciting Campbell's Meals & Beverage
portfolio (which includes brands like Campbell's Condensed,
Campbell's Chunky, Pace, Prego, SpaghettiO's and V8). In this role,
you will work with our brand teams to understand brand strategies
and priorities and will build and execute media plans in service of
those strategies. You will create audience-first, insight-driven
media strategies that maximize effectiveness and efficiency to
build our brands. You will take a performance-based approach to
media planning and execution, and build sharp measurement plans to
drive in-campaign optimizations and in-year results.This is an
incredible opportunity on the Campbell's Meals & Beverage
Integrated Marketing Team!Primary ResponsibilitiesStrategy,
contribute to the media approach for US Meals & Beverage brands via
subject matter expertise, ability to think outside of the box and
strong business acumenActivation, lead tactical plan development,
challenging the team to raise the bar and discover new ways to
breakthrough, driving stronger results via real time
optimizationPartnerships, identify, build, implement and optimize
our approach, including, custom content, integrations, and media to
shelf programsMedia Learning Agenda, manage a test & learn programs
within activation plans, in support of digital and non-digital
media learnings (to drive more for the business)Analytics &
Insights, synthesize data from disparate sources to identify
insights to inform and transform our media approachBusiness
Engagement and Collaboration, work closely with Divisional
Marketing to evangelize paid media and emerging media technologies
and trendsChange Agent, understand when to challenge the status quo
as well as when to push for success through the 'tried & true',
driven by an unrelenting focus on performanceFinancial & Budget
Management, develop and manage project forecasts, budgets and
plans; partner with Marketing and Divisional Finance teams to
ensure effective budget management for media and media analytics
(data, tools & systems)Partner Management, identify, evaluate and
manage relationships with agencies, media companies and media
analytics and technology vendorsKey SkillsDeep understanding of
omnichannel media planning - experience across linear & digital
mediaExperience with conceptualizing, building and implementing
mass & targeted media approachesExperience with highly matrixed
organizations and on integrated, cross functional teams, with
comfort playing both leader and team member rolesProven leadership
abilityProven ability to build strong working relationships within
teamProven ability to manage external partnersStrong knowledge of
external media marketplace (today & future)Strong understanding of
project managementStrong understanding of media technologies and
systemsStrong communication skills (written, verbal and
listening)Minimum Requirements Bachelor Degree in Marketing or
Related Field.8+ years Media experience, working with both linear &
digital media, from strategy to activation to performance
optimization.Experience working with multiple consumer-driven
brands with nationwide omni-channel media activationExperience
managing media budget(s) across multiple brands/sub-brands, client
or agency sideProven ability to achieve results in a highly
matrixed organizational structureWillingness and ability to travel
for key business and industry meetingsWorking ConditionsThis
position is offered a highly flexible and modern work arrangement,
allowing you to achieve a better work-life balance. As part of our
commitment to our employees' well-being and productivity, you will
enjoy a hybrid working schedule with two consistent "Remote"
working days and three in-office working days per week.Compensation
and Benefits:The target base salary range for this full-time,
salaried position is between$88,500-$163,700Individual base pay
depends on work location and additional factors such as experience,
job-related skills, and relevant education or training. Total pay
may include other forms of compensation. In addition, we offer
competitive health, dental, 401k and wellness benefits beginning on
the first day of employment. Please ask your Talent Acquisition
Partner for more information about our total rewards package.The
Company is committed to providing equal opportunity for employees
and applicants in all aspects of the employment relationship,
without regard to race, color, sex, sexual orientation, gender
identity, national origin, citizenship, marital status, veteran
status, disability, age, religion, or any other classification
protected by law.In that regard, U.S. applicants and employees are
protected from discrimination based on certain categories protected
by Federal law. Click here for additional information.
Keywords: Campbell Soup Company, East Brunswick , Senior Manager, Media Strategy, Advertising , Camden, New Jersey
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