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Digital Marketing Manager

Company: Englert Leafguard
Location: East Brunswick
Posted on: November 17, 2021

Job Description:

ELM is a leading provider of innovative home and building solutions. For over 50 years ELM has been the national gold standard in creating high-performance custom solutions provided directly to consumers, contractors, distributors, and fabricators, when and where they need them most. The Digital Marketing Manager who will plan, manage and oversee all aspects of a digital marketing campaign to effectively promote our brand. Responsibilities: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, and display advertising campaigns Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements: BS/MS degree in marketing or a related field. 5+ years experience in agency or client roles. Proven working experience in digital marketing. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Experience in setting up and optimizing Google Adwords campaigns. Working knowledge of HTML, CSS, and JavaScript development and constraints. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. ELM Home Building Solutions and its subsidiaries and affiliates, including Englert Inc., LeafGuard Holdings, and MetalMan provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veterans status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Keywords: Englert Leafguard, East Brunswick , Digital Marketing Manager, Executive , East Brunswick, New Jersey

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