Digital Marketing Manager
Company: Englert Leafguard
Location: East Brunswick
Posted on: November 17, 2021
ELM is a leading provider of innovative home and building
solutions. For over 50 years ELM has been the national gold
standard in creating high-performance custom solutions provided
directly to consumers, contractors, distributors, and fabricators,
when and where they need them most. The Digital Marketing Manager
who will plan, manage and oversee all aspects of a digital
marketing campaign to effectively promote our brand.
Responsibilities: Plan and execute all digital marketing, including
SEO/SEM, marketing database, email, and display advertising
campaigns Measure and report performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs) Identify trends
and insights, and optimize spend and performance based on the
insights Brainstorm new and creative growth strategies Plan,
execute, and measure experiments and conversion tests Collaborate
with internal teams to create landing pages and optimize user
experience Utilize strong analytical ability to evaluate end-to-end
customer experience across multiple channels and customer touch
points Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners Evaluate
emerging technologies. Provide thought leadership and perspective
for adoption where appropriate Requirements: BS/MS degree in
marketing or a related field. 5+ years experience in agency or
client roles. Proven working experience in digital marketing.
Demonstrable experience leading and managing SEO/SEM, marketing
database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and
devising digital campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels. Experience
with A/B and multivariate experiments. Solid knowledge of website
analytics tools (e.g., Google Analytics, NetInsight, Omniture,
WebTrends). Experience in setting up and optimizing Google Adwords
development and constraints. Strong analytical skills and
data-driven thinking. Up-to-date with the latest trends and best
practices in online marketing and measurement. ELM Home Building
Solutions and its subsidiaries and affiliates, including Englert
Inc., LeafGuard Holdings, and MetalMan provide equal employment
opportunities to all employees and applicants for employment and
prohibit discrimination and harassment of any type without regard
to race, color, religion, age, sex, national origin, disability
status, genetics, protected veterans status, sexual orientation,
gender identity or expression, or any other characteristic
protected by federal, state or local laws.
Keywords: Englert Leafguard, East Brunswick , Digital Marketing Manager, Executive , East Brunswick, New Jersey
Didn't find what you're looking for? Search again!