eCommerce Manager
Company: Strides Pharma, Inc.
Location: East Brunswick
Posted on: June 24, 2022
Job Description:
Expectations from the role:As key member of the US team, the
main responsibility of the E-Commerce manager is to develop and
grow Strides Consumer business online. This will include Amazon,
retailer.com as well as creating and managing D2C sites. This
person should be willing to work in a fast-paced and dynamic
environment that requires strong decision-making skills,
initiative, flexibility, and adaptability. Must prioritize and
implement new online business initiatives such as new platform
development, new assortment recommendation and creation, E-Commerce
budget allocation and management. They will be asked to monitor and
analyze E-Commerce sales trends and key performance indicators to
be able to develop strategies to increase traffic and maximize ROAS
with our agency partners. This position will report to the Director
of Sales North America with a dotted line to head of Marketing. Key
Responsibilities / Outcomes:
- Set growth strategy and sustainable plan to build distribution
with existing and new e-commerce customers
- Successfully model with agency partners and manage a D2C sales
platform for JointFlex and NiteThru
- Establish revenue goals by brand, by channel, with supporting
metrics and reporting inclusive of E-Commerce forecasting, as it
feeds into overall monthly/annual sales forecasts
- Manage E-Commerce marketing support budget and identify
opportunities for increased or reallocation of investment
- Develop our CRM strategies, potentially including email,
reviews, loyalty & rewards, to help drive increase acquisition,
retention, engagement, and purchase rate goals
- Work with internal partners to create and maintain an annual
content calendar for optimized conversion on site
- Work cross functionally to create online product assortment and
content, optimizing listings for all marketplaces, with goal of
maximizing online presence and driving sales
- Ensure that content is up to date on Amazon and all
retailer.com sites in partnership with agency partners. Perform
regular content audits to determine gaps and opportunities for
search optimization
- Gather and review E-Commerce metrics, including
digital/social/content performance, analyze, draw conclusions and
report recommended actions and continuously help optimize
strategies and programs to drive sales, increase customer
retention, and improve ROI
- Manage Amazon.com Seller Central, including stock levels,
placing inventory orders, price promotions and unit level PnL
maintenance
- Partner with Supply team to manage inventory and warehouse
logistics of E-Commerce specific SKUs
- Research and monitor competitive listings and pricing and
present in aggregated manner for executive insights - looking for
emerging trends and insights Key stakeholder interaction:
- Internal - Director of Sales, Marketing Manager North
America
- External - Orca Pacific Agency, Emerson E-Commerce team,
Emerson logistics team, Emerson key retailer teams, Flynn creative
agency and Cage Point media agency Personality and background:
- Overall years of experience - 2-5
- Industry preferred - CPG, Digital Marketing, E-Commerce
- Education background preferred - BA or BS in Business,
Marketing, Sales
- Leadership experience in any area - supply planning and
inventory management
- Geography exposure - N/A
- Essential skill set required - E-commerce experience;
Marketplace experience a plus, demonstrable success in managing
account or business, data analytics and reporting, understanding of
digital marketing a plus but not required
- Interpersonal skills required - project management, vendor
management, strong written and verbal communication skills,
- Other soft skills - knowledge of web and emerging technologies,
ability to operate independently and bring new and fresh ideas to
the table, savvy communicator, natural team player and comfortable
in multi-cultural setting, highly organized with attention to
detail and ability to multi-task
Keywords: Strides Pharma, Inc., East Brunswick , eCommerce Manager, Executive , East Brunswick, New Jersey
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