Head of Business Development

Company: Asystem
Location: New York
Posted on: May 20, 2025

Job Description:

Job Description: Head of Business DevelopmentAbout Us: VetraFi is a neobank built for those who serve. We're reimagining financial services for servicemembers and veterans - from high-yield savings to credit-building tools - all tailored to the military journey. Backed by top-tier investors, we're building fast and with purpose.Job Summary: We're looking for a Head of Business Development who's more operator than talker - someone who turns ambiguity into systems, strategy into action, and complex problems into traction. You'll work directly with the co-founders to craft and execute go-to-market strategies, build relationships on and off base, and scale our presence in military communities across the country.This isn't a traditional sales role. You'll wear many hats: experimenter, deal-closer, community-builder, and strategic operator. You'll be expected to move fast, think clearly, and execute ruthlessly.Key Responsibilities:Growth & Partnerships:

• Launch and iterate user acquisition experiments across organic and paid channels
• Architect and lead VetraFi's GTM and partnership strategy- then iterate fast.
• Build and grow strategic relationships across the military and fintech ecosystems (recruiters, base contacts, financial institutions, BIN sponsors, etc.).
• Own access and expansion efforts on military bases: boots-on-ground engagement, tabling, command-level partnerships.
• Launch and iterate pilot programs that test acquisition channels and user growth hypotheses.
• Represent VetraFi at industry events, military expos, and partner meetings.
• Provide intelligence on market trends, customer behavior, and competitor activity.
• Proactively identify and pursue unconventional growth levers.Marketing & Content:
  • Plan and execute marketing campaigns across channels (email, social, events, etc.)
  • Manage and grow our social media presence (Instagram, LinkedIn, TikTok, etc.)
  • Work with designers and creators to launch new content and creative
  • Write and edit copy for blog posts, newsletters, and product launchesOps & Projects:
    • Operationalize internal workflows (e.g. onboarding, CRM, user support)
    • Handle one-off special projects with the co-founders (e.g. fundraising, user research, internal tools)
    • Monitor analytics, user feedback, and marketing performance to drive decisions
    • Fill gaps across departments - product, ops, support, marketing - wherever help is neededQualifications:
      • A builder, not just a thinker - you get excited by messy zero-to-one challenges.
      • Firsthand knowledge of the military - either through service, family, or embedded work.
      • A proven business development or GTM operator (preferably in fintech, govtech, or a mission-driven industry).
      • Comfortable working independently in fast-paced, high-ambiguity environments.
      • Skilled at turning rough ideas into structured processes - and executing them.
      • Confident and assertive: you defend good ideas with data and conviction.
      • Comfortable experimenting, taking risks, and failing fast.
      • Excellent communicator and relationship-builder across all levels - from junior recruits to partner execs.
      • Highly organized, proficient in spreadsheets, CRM tools, and GTM workflows.
      • Willing to travel and get your hands dirty in the field.Nice-to-Haves:
        • Willingness to live in NYC (or commute) / hybrid work
        • Enlisted military experience
        • Degree from a top-tier university or real-world experience at top-tier companies
        • Proven track record at high-growth startups or operating in fast-paced, high-expectation environmentsCompensation:
          • Salary range: $120,000 - $180,000
          • Equity: 0.25% - 2%
          • Other: Health, Vision, Dental, Life InsuranceRelated QuestionsVetraFiWe're more than a workplace - we're a missionVetraFi is a neobank built for those who serve. We're reimagining financial services for servicemembers and veterans - from high-yield savings accounts to credit-building tools - all tailored to the military journey. Backed by top-tier investors, we're growing fast and with purpose.
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Keywords: Asystem, East Brunswick , Head of Business Development, Other , New York, New Jersey