Partnerships Marketing Manager

Company: Informa Festivals
Location: New York City
Posted on: February 17, 2026

Job Description:

Job Description Job Description Company Description Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals. Job Description This role is based in our 605 Third Avenue, NY office. Black Hat is looking for a talented Partnership Marketing Manager to lead strategic initiatives that strengthen our presence in the cybersecurity community. This role you will focuses on building impactful relationships with sponsors, industry leaders, non-profits, and educational institutions to enhance brand awareness, attract attendees, and reinforce our position as the leading cybersecurity events company. Key Responsibilities Partnership Strategy Develop and implement partnership marketing strategies aligned with event goals and business objectives. Identify and prioritize partnership opportunities across sectors such as corporate sponsors, industry associations, non-profits, and educational institutions. Create partnership frameworks that deliver mutual benefits and measurable outcomes. Relationship Management Build and maintain strong relationships with stakeholders across the cybersecurity ecosystem. Act as the primary contact for marketing partnerships and relationship management. Develop trusted relationships with executives and decision-makers at partner organizations. Program Development Launch co-marketing programs to drive attendee acquisition and brand awareness. Develop joint content initiatives like webinars, whitepapers, and thought leadership pieces. Coordinate partnership activations at events, including co-located experiences and joint presentations. Sponsor Collaboration Work with the sales team to identify partnership opportunities within sponsor relationships. Design co-marketing initiatives that go beyond traditional sponsorship packages. Performance Measurement Set KPIs and track partnership performance, including lead generation and attendee acquisition. Provide regular reports on partnership ROI and optimize strategies based on data. Cross-Functional Collaboration Collaborate with sales, marketing, and event teams to align partnerships with business strategy. Work with content and communications teams to develop thought leadership initiatives. Qualifications Required Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience). 3–5 years of experience in partnership marketing, business development, or relationship management. Proven ability to build successful B2B partnerships and deliver measurable results. Strong communication, negotiation, and presentation skills. Experience with CRM systems and marketing automation tools. Preferred Background in cybersecurity, technology, or events. Existing network within the cybersecurity community. Experience with non-profit or educational partnerships. Knowledge of digital marketing and lead generation strategies. This is an exciting opportunity to make a meaningful impact in the cybersecurity industry. Join us and help shape the future of Black Hat events! Additional Information We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more Recognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world The salary range for this role is $90,000 - 100,000 based on experience. This posting will automatically expire on 2/15/2026 We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.

Keywords: Informa Festivals, East Brunswick , Partnerships Marketing Manager, PR / Public Relations , New York City, New Jersey