Senior Counsel, Advertising & Promotion

Company: Ro
Location: New York City
Posted on: February 21, 2026

Job Description:

Job Description Job Description As Senior Counsel, Advertising and Promotion , you'll be responsible for reviewing advertising, promotional, and other consumer-facing materials, ensuring they are compliant with FTC and FDA regulations and guidelines, and also manage a junior advertising and promotion attorney. You’ll partner closely with our Growth and Marketing teams to counsel on marketing content across the full spectrum of platforms, including websites, social media, podcasts, billboards, and TV. You have a strong knowledge of FDA and FTC advertising regulations and cases, and particularly with respect to prescription drugs and health products. You're smart, collaborative, and comfortable working in a dynamic environment while handling several projects at the same time. What You'll Do: Serve as an internal subject matter expert on FTC and FDA advertising and promotion issues as they pertain to health products, and provide guidance to cross-functional teams to maintain compliance with FTC and FDA laws and regulations. Sit on Ro’s collaborative medical-legal-marketing review process and review the creative assets for regulatory compliance. This content includes: Facebook and Google ads, website pages, national TV spots, podcast reads, billboards, contests and sweepstakes, and more. Collaborate with cross-functional teams to support new strategic initiatives and advertising campaigns. Stay abreast of changes in FDA and FTC regulations and industry trends in advertising, and monitor enforcement actions and relevant litigation. Maintain company-wide guidelines and conduct trainings on advertising and promotion. Provide guidance and oversight to an advertising and promotion attorney. What You'll Bring: Juris Doctor (JD) from an accredited law school. Active member in good standing of a state bar association. 5-8 years of experience practicing FDA and FTC law, and extensive expertise in the area of advertising and promotion of FDA-regulated products. Exceptional analytical, research, and writing skills. Strong communication and interpersonal skills, with the ability to build relationships across all levels of the organization. Business-oriented mindset with the ability to translate legal advice into practical solutions. Adaptable and able to thrive in a fast-paced, dynamic environment. Self-starter with the ability to manage multiple projects simultaneously and meet deadlines. Passion for the telehealth industry and a desire to make a meaningful impact. We've Got You Covered: Full medical, dental, and vision insurance OneMedical membership Healthcare and Dependent Care FSA 401(k) with company match Flexible PTO Wellbeing Learning & Growth reimbursements Paid parental leave Fertility benefits Pet insurance Student loan refinancing Virtual resources for mindfulness, counseling, and fitness We welcome qualified candidates of all races, creeds, genders, and sexuality to apply. The target base salary for this position ranges from $211,200 - $248,500, in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job-related knowledge, skills and experience. These considerations may cause your compensation to vary.

Keywords: Ro, East Brunswick , Senior Counsel, Advertising & Promotion, PR / Public Relations , New York City, New Jersey